![]() But on Spotify, it’s available to all users - including non-subscribers - for free. Notably, background play is a feature YouTube charges for through its YouTube Premium subscription. With today’s expansion, Spotify says video podcasters can now use Anchor’s tools to reach Spotify’s audience of 456 million monthly listeners, while listeners can take advantage of features like the ability to switch between watching the video and playing the video in the background. For example, the episode “An Abortion Story” from “Call Her Daddy” encouraged listeners to pull out their device at various parts to watch the video. Rather, they can choose to diversify their content types by publishing some visual episodes alongside their traditional audio podcasts. However, the company did note that creators don’t necessarily have to switch to video entirely to leverage the new format. Spotify also couldn’t confirm if its video podcasts have managed to increase the time users spent directly watching the shows on their phone or laptop, for example. ![]() So far, the adoption of video podcasts on Spotify has included both Spotify Originals and other, independent shows, like “Call Her Daddy,” which became a Spotify exclusive in July 2021, plus “Diary of a CEO” and the “Always Sunny Podcast,” among others. Instead, the company only responded to our inquiries by saying it’s “excited about the growth” as the format is adopted. Meanwhile, though Spotify is happy to talk about the expansion of its video recording functionality, the company wouldn’t share any sort of metrics about the traction its video podcasts are seeing - either in terms of creation or viewership. This August, YouTube took another big step into this space with the launch of a dedicated podcasts homepage in the U.S. Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and was said to be been offering cash to popular podcasters to film their shows, Bloomberg reported. The move puts Spotify in closer competition with YouTube, where video podcasts have been growing in popularity. ![]() The feature first entered wider testing last year, then officially launched in April to a handful of key markets, including the U.S., before rolling out to half a dozen more countries this summer, including parts of Europe. Spotify today is expanding its video podcasting capabilities to creators in more than 180 markets worldwide, which means the functionality is now available in nearly all the markets where Spotify’s podcast creation software, Anchor, is currently available. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |